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First impressions are key to luring in your customer. If you want your target audience to learn more about how your business can help them, effective and affective content will keep your customer hooked. Not only should you rely on words to keep your

As a member of the auto repair industry, you have remained essential throughout this past year. Even as many workers went remote, travel stalled, and vehicle use decreased, people still needed to have their automobiles serviced and repaired. The

For many who were required to spend more time at home over the past year, it shed a light on how the needs within their home have changed. Whether working from home or raising a family, people were forced to consider what areas need to be made more

When it comes to ranking organically on the search engines, it is all in the details. While there are certain complex and in-depth tactics that are going to boost a business’ chance of appearing on page one, there are also some very simple and

Small businesses are important. As the owner of a small business, you are knowledgeable and passionate about what you do. When your business succeeds, you have autonomy over your professional life which provides you with a fulfilling and satisfying

As the COVID-19 pandemic continues to keep people at home, it is more important than ever for small businesses to reach their customers where they are. Not only are there less opportunities for businesses to reach customers and potential customers on

Keeping your business’s Google My Business profile updated is crucial at any time, but especially during the COVID-19 pandemic. It is important to keep your listing updated with adjusted operating hours, in-store policies that have changed to

In today’s highly competitive marketplace, maintaining a strong and consistent brand presence is crucial for the success of any franchise. Consistent franchise branding helps to convey trust, experience, and reliability, all of which are

Current state of the customer marketing journey   63% of people requesting information are not ready to buy*   It’s not news that nearly all searches begin online, but we now know the vast majority of people are not ready to make a

Geofencing is a form of location-based marketing that triggers an event when potential customers enter or exit a defined physical space. This marketing strategy allows businesses to reach people within the immediate vicinity of their establishment or